From 16th – 17th May 2019 our project partners and their local traffic planners were travelling to the Hanseatic Cities Bremen and Hamburg to learn from the cities’ experiences on how to plan and build mobility points. Today both cities have a dense network of these hubs and gave great advice on integrated mobility offers, location finding and communication strategies.
In Bremen we met Rebecca Karbaumer, project manager for sustainable mobility and the Interreg North Sea Region project SHARE-North. Besides bike parking, station-based carsharing is at the core of the cities’ public mobility points, also known as” mobil.punkt” & “mobilpünktchen”. We learned that the “mobil.punkte” contributed to a significant reduction in the number of cars in the neighborhoods, thus helped to regaining public space for citizens. One car-sharing car replaced 16 private cars in Bremen. Furthermore, we heard about Bremens’ communication strategy and got to know Udo – a smart young man promoting carsharing in Bremen. Maybe he will also travel to the Baltic Sea Region? Take a look at his video.
On the second day we travelled together by train to Hamburg and met with colleagues from the Hamburger Hochbahn – operator of Hamburgs’ mobility points, called Switchh-Punkte. As a public transport operator, the Hamburger Hochbahn aims to make the last mile from the metro station more attractive by providing space for free-floating carsharing & bike-sharing (Stadtrad Hamburg) at 45 central and decentral Switchh points. Also, the usage of these offers should be as simple as possible, so an app and a switch card make the accessibility more convenient.
During these two days representatives & traffic planers from 12 partner and associated cities came together to discuss their mobility point concept. It was a great opportunity to exchange experiences! We have learned that the approaches are very diverse and need to be defined according to the needs of the citizens.
Text: Lisa Wiechmann, City of Rostock